Peter Lifson
DIRECTOR OF DATA & ANAYLTICS
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Peter joined Baker Group Strategies in January 2017 and currently serves as the Director of Data & Analytics. Peter provides an in-depth strategic analysis of all polling and research and oversees all client data and targeting. He works with clients on strategic recommendations to give them a roadmap to success.
Peter served as the polling director and oversaw all of the data and analytics for Bill Hagerty’s successful U.S. Senate campaign in 2020 and Marsha Blackburn’s successful U.S. Senate campaign in 2018.
Additionally, Peter has helped numerous companies grow their audience, increase their sales, and expand their message through a data-driven and targeted approach.
Peter is a graduate of the College of William and Mary. He currently lives in Nashville, TN, and grew up in Huntington, NY.
