Ward Baker

Ward Baker is the founder and president of Baker Group Strategies. During the 2020 election cycle, Ward served as senior advisor to Bill Hagerty’s successful U.S. Senate campaign in Tennessee, where Hagerty had a decisive 27-point victory in the general election and won over 50% of the vote in a contested, 15-candidate primary. During the 2018 election cycle, Ward served as senior advisor to Tennessee’s first female Senator, Marsha Blackburn, in her bid for the U.S. Senate; delivering an 11-point victory and winning 92 of Tennessee’s 95 counties.

Prior to founding Baker Group, Ward was executive director of the NRSC, the National Republican Senatorial Committee. As executive director, he was credited with helping Republicans hold the Senate Majority with 52 seats. NRSC Chairman, Senator Roger Wicker said of the 2016 victory, “hiring Ward was one of the best political decisions I’ve ever made.” For his work at the NRSC during the 2016 cycle, The American Association of Political Consultants (AAPC) named Ward the “Campaign Strategist of the Year.”

Ward has also led numerous successful public affairs campaigns at the national, state, and local levels. Most notably, during 2017, Ward worked on public affairs campaigns to help pass historic tax reform.

Additionally, Ward has helped numerous businesses manage communications crises by controlling the narrative through strategically targeted digital marketing campaigns and peer-to-peer messaging contacts. With years of experience, Ward knows what it takes to solve a communications crisis quickly and help businesses better prepare for the future.

Ward and his wife Jennifer have one daughter, Lillian.